Meet the Team

Chloe Aftel - FOUNDER

Chloe has photographed victims of sexual violence, reported on Covid’s impact on the trans community, and gained access as the first reporter in the Covid wards of the West coast’s hardest hit hospitals. She has covered underground abortion providers, the impact of gender pronouns on daily life, and clergy abuse. She has shot for The New York Times, Mother Jones, Playboy, Dazed & Confused, Vogue Germany, The Hollywood Reporter, The Wall Street Journal, Vogue Italia, Vanity Fair, Rolling Stone, Teen Vogue & more. She has brought her unique visual point of view to bear on lifestyle advertising campaigns for Apple, T-Mobile, Levi’s, MasterCard, Google and many others.

SAMI YABROUdi - CTO

Sami has been a senior leadership team member at several startups that became unicorns within a few years each. His areas of expertise include Data, AI (ML, 2D/3D Computer Vision + Generation, language), Digital Infrastructure/Platform, Hyperscaling across all functions, Bootstrapping, Leadership Hiring, Operations, and Culture Building.

Antonio De Lucci - CCO

Antonio is a commercial art director and photographer with 15 years across brand, product, and lifestyle work. He has shot and retouched marquee campaigns for Fortune 500 brands and founded a post-production studio specializing in high-end retouching. Midjourney sparked his entry into AI; since then he has focused on integrating multiple generation models and workflows to elevate image fidelity and deploy AI-driven creative in high-end commercial campaigns. His retoucher’s eye anchors the work—marrying the technical mechanics of AI with the aesthetics of photography and design.


“Having worked with Chloe on several brand campaigns, I am certain her approach to humanizing generated content will be greater than our expectations. I have witnessed her work tirelessly to become an expert in many types of film making techniques. I trust that she fully understands the power of an image and always strives for what will most reach the audience."

-Matt Wright (Vice President of Creative: Foot Locker, Urban Outfitters, Levi’s, Gap)

“Ai content creation is fast evolving and I look for quality content that is licensable and solves for various production variables including scope, budget and deadlines. Iconograph offers Ai content solutions with high caliber, effective photography and video creation with the oversight of experienced director and photographer, Chloe Aftel. It allows flexibility to create an array of concepts, produce with agility, or capture concepts that otherwise would have priced out in a practical shoot."

— Renee Jean (Creative Producer: Magnit/Pro-Unlimited for Apple, Reebok, SKYY Vodka, Sprint, W+K, Audi)

  • Caitlin Kalinowki

    Advisor

  • Andrew Stanton

    Advisor